How would the ad be different with an asian model, african american model or a man in dressed in pink?

The ad would convey a different message if they used an asian model or african american model because at the moment they are trying to appeal to the majority, and the majority of Americans are white. Some might think that if they used an asian model or African american model they would trying to appeal to that market, instead they used a white model in order to appeal to the largest market. If they used a man as a model then no women would want to buy the deodorant.

Patrick Millar