Tuesday, November 1, 2011

Is it clear which is strong and which is beautiful--the truck or the model?

It is generally simple to tell which object signifies which word based on the audience they are targetting, younger women. According to their audience, also signified by the magazine that this ad appears in, the truck is the strong one, and the model is the beautiful one. They show the truck in glossy all black paint and seems to hang ominously in the background. The truck is bold and ridged and it has square beaming lights. It has huge bolts in the sides of its massive grill. It is what is considered a man's truck. It signifies power, strength, boldness, and dominence. This massive truck more of the target than the woman is because of what it signifies, the bold and strong in the deoderant that the ad is advertising and it reminds me of a train. The woman, according to the audience the ad is targeting, would be the "beautiful". The woman is there to bring the interest of the young girl audience to this ad as she handles the pipe she has behind her shoulder and wears her trucker hat says she is the driver of this truck. The ad want its audience to say "Oh this woman is using this deoderant because its strong and truckers sweat alot". The woman is further pushed on the audience with her feminine features, especially with her girlish skirt and pink outfit. The star of this ad is the truck however, as it does most of the work, the model is just there for her female audience to associate beauty with this deoderant. Take out the woman and the deoderant and it is very well possible to catch the eyes of many vehicle enthusiasts.

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