"Is this an effective ad? Is it sexist? What makes it effective or sexist?
The Soft-N-Dri ad is definitely sexist and mainly an ad for women viewers. The main actress is a woman and is portraying everything that society believes exist with women. The word "princess" is shown everywhere and they use the color pink throughout the ad. I think the creators purposely used all these symbols to show that this deodorant is for women and if you use this deodorant you will be a princess. They also send the idea to women that you will be strong and beautiful if you wear soft-n-dri deodorant. This ad is very effective because it sends out a message to all women why they should use their product.
Erin Duff
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