Tuesday, November 1, 2011

Tommy Hilfiger

What does the text suggest about how Tommy Hilfiger view America? The questions and answers in this section really helped me look at text a different way. It analyzed what was in the ad, but also what was missing. There are middle to upper middle class people sitting on a lawn. No one is above 30, there is not sign of work. I think the ad may be saying something about blue collar work. There are no indians or mexicans and the location is out in a farmhouse area maybe out in new england. The ad represents real america as being everything listed above. They try to broad there market by including a black male and black female, but the TH logo is underneath the white woman. It tells me that Tommy Hilfiger is for well off non working, upper twenties white people. They view America as just that.

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