Tuesday, November 1, 2011

Soft-N-Dri ad


Do you think there is any relation between the whiteness of the model and the fact that the word “strong” is also in white? Why wouldn’t it be the same color as the truck?

I do not believe there is any correlation between the color of the text and the color of the woman. The word is on a black part of the ad so the white text is a “strong” contrast to the black part of the ad. In addition, people will be able to read white on black better than other colors. It wouldn’t be the same color as the truck because it is clear in the ad that the truck is supposed to be the hard work and strength, so making it the same color is unnecessary.

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