The target audience for this advertisement is women. Most women can relate to the model in the advertisement, with the
girl being the “All American Girl”, being a pretty blond girl who likes the
color pink. Even though she is this pretty
girl she is still a tough girl, which shown with the worker gloves and the
truck. Women are strong with everything they deal with and they still try to
look beautiful while being the tough and strong women they are. Since most
women can relate to her it will make them think that Soft-N-Dri is the right deodorant for them.
Monday, October 31, 2011
Why a black semi-truck?
The black semi-truck in this add signifies ugliness. The fact that she is driving a semi-truck lets us know that she is strong, and because she is wearing all her pink it tells us that she is beautiful. Because the truck is black, she appears more eloquent, signifying her strength. This ad shows that no matter what the circumstances, you (women), can always be strong and beautiful.
Soft-n-Dri ad
The ad is effective because it illustrates that the average american girl next door can also be strong and tough. In the ad she is wearing pink clothes, but she is also wearing work gloves. She is a white blond headed women, which represents the girl that every women dreams of being. Her pink clothes show that though she is a girly girl, she can also compete with men. She can do the tough and dirty jobs that men do while still looking beautiful.
Mary Sullivan
Mary Sullivan
Why a semi-truck?
Why a semi-truck?
A semi-truck is used for the strong part that the commercial is trying to promote. The truck is big and black and supposed to symbolize strength. Semi-trucks are generally associated with the open road because we see them when we are driving on the interstate. The open road is very American and iconic.
A semi-truck is used for the strong part that the commercial is trying to promote. The truck is big and black and supposed to symbolize strength. Semi-trucks are generally associated with the open road because we see them when we are driving on the interstate. The open road is very American and iconic.
Soft-N-Dry "Strong and Beautiful" Campaign
Is it clear which is
strong and which is beautiful-the truck or the model?
The reading talks about the
ad Soft-N-Dri “Strong and Beautiful” campaign. Instead of describing the ad to
the reader, we are given questions to ponder about the ad given. The girl in
the ad wears pink and seems to be very girly while standing in front of a
semi-truck, appearing beautiful. The ad wants to address the point that the
girl is beautiful and the truck is strong. But the ad also wants to identify
the blonde white women as being strong. The whole idea of the ad is to advertise
the “Strong and Beautiful” campaign, therefore, the women is strong and beautiful
while the truck is just strong. The ad is for a deodorant company so they want
women to feel strong and beautiful when they wear their product; this is where
the truck (strong) and the attractive white women (beautiful) are apart of the
ad.
"Why did the folks put the model in pink? What does pink suggest?"
Why did the folks put the model in pink? What does pink suggest?
The reading talks about an ad for the Soft-N-Dri "Strong and Beautiful" campaign. It talks about how the woman in the ad is "dressed in skimpy tight pink clothes" and in a "pink gimme cap" a.k.a. trucker hat while she stands in front of a semi-truck with the words "PRINCESS OF THE OPEN ROAD" on the windshield in pink. Pink is widely recognizes as a feminine, delicate, pretty color. In the ad being described, I think the makers put the model in pink for these exact reasons. In addition, the words on the truck in pink reflect back to the girliness paired with the word "princess". Pink is girly and feminine, which contrasts with the black semi-truck behind the model. In this ad, they are trying to promote women as both strong and beautiful. At the end of the ad, they describe how the text "Strong & Beautiful" is written in white for the word "strong" and pink for the word "beautiful". By putting "beautiful" in pink the advertisers are telling the audiencthat even though the white says "strong," the pink "beautiful" reminds them that while being strong they can still be girly.
The reading talks about an ad for the Soft-N-Dri "Strong and Beautiful" campaign. It talks about how the woman in the ad is "dressed in skimpy tight pink clothes" and in a "pink gimme cap" a.k.a. trucker hat while she stands in front of a semi-truck with the words "PRINCESS OF THE OPEN ROAD" on the windshield in pink. Pink is widely recognizes as a feminine, delicate, pretty color. In the ad being described, I think the makers put the model in pink for these exact reasons. In addition, the words on the truck in pink reflect back to the girliness paired with the word "princess". Pink is girly and feminine, which contrasts with the black semi-truck behind the model. In this ad, they are trying to promote women as both strong and beautiful. At the end of the ad, they describe how the text "Strong & Beautiful" is written in white for the word "strong" and pink for the word "beautiful". By putting "beautiful" in pink the advertisers are telling the audiencthat even though the white says "strong," the pink "beautiful" reminds them that while being strong they can still be girly.
Pick a question from the "Reading and Writing about Advertising," and ANSWER the question asked as best you can about the ad being analyzed. Also, make sure it is a question that no other student has asked thus far. You would probably answer the questions differently, but THAT MEANS you need to go read everyone's post before yours and make sure you're not repeating someone. (If you can't find anymore questions, post a repeat and email me). GOOD LUCK!! (PS you are not writing about the ad above. It is just decor).
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