The target audience for this advertisement is women. Most women can relate to the model in the advertisement, with the
girl being the “All American Girl”, being a pretty blond girl who likes the
color pink. Even though she is this pretty
girl she is still a tough girl, which shown with the worker gloves and the
truck. Women are strong with everything they deal with and they still try to
look beautiful while being the tough and strong women they are. Since most
women can relate to her it will make them think that Soft-N-Dri is the right deodorant for them.
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