"Why did the folks put the model in pink? What does pink suggest?"

Why did the folks put the model in pink? What does pink suggest?
The reading talks about an ad for the Soft-N-Dri "Strong and Beautiful" campaign. It talks about how the woman in the ad is "dressed in skimpy tight pink clothes" and in a "pink gimme cap" a.k.a. trucker hat while she stands in front of a semi-truck with the words "PRINCESS OF THE OPEN ROAD" on the windshield in pink. Pink is widely recognizes as a feminine, delicate, pretty color. In the ad being described, I think the makers put the model in pink for these exact reasons. In addition, the words on the truck in pink reflect back to the girliness paired with the word "princess".  Pink is girly and feminine, which contrasts with the black semi-truck behind the model. In this ad, they are trying to promote women as both strong and beautiful. At the end of the ad, they describe how the text "Strong & Beautiful" is written in white for the word "strong" and pink for the word "beautiful". By putting "beautiful" in pink the advertisers are telling the audiencthat even though the white says "strong," the pink "beautiful" reminds them that while being strong they can still be girly.