Is it clear which is
strong and which is beautiful-the truck or the model?
The reading talks about the
ad Soft-N-Dri “Strong and Beautiful” campaign. Instead of describing the ad to
the reader, we are given questions to ponder about the ad given. The girl in
the ad wears pink and seems to be very girly while standing in front of a
semi-truck, appearing beautiful. The ad wants to address the point that the
girl is beautiful and the truck is strong. But the ad also wants to identify
the blonde white women as being strong. The whole idea of the ad is to advertise
the “Strong and Beautiful” campaign, therefore, the women is strong and beautiful
while the truck is just strong. The ad is for a deodorant company so they want
women to feel strong and beautiful when they wear their product; this is where
the truck (strong) and the attractive white women (beautiful) are apart of the
ad.
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