MTV Vs. TV

One show in particular that I watch very often is Sports Center on ESPN. When watching this i noticed that almost every commercial has masculine qualities. Examples of commercials that run often during sports centers would be Degree deodorant, many different types of beer commercials, and Old Spice. All of these are geared towards a male audience.  I think that company buying time slots for there commercials during Sports Center assume that it will be mostly a male audience so they try and make their commercials as many as they can.