Wednesday, October 5, 2011

TV vs. MTV


When I watch TV, I usually do not watch anything besides ESPN or the news. I like to watch whatever is on ESPN whether it is a football game or sportscenter. A majority of the commercials revolve around men and the products that appeal to them. Such advertisements include different type of apparel or fan gear, beer or alcohol related drinks, tailgating equipment, and men's products such as shaving creme or deodorant. These commercials focus on the average male fan for all different ages. 
Whenever I am not watching ESPN, I usually check the news either nationally or locally. The audience is different depending on whether it is the local news or the national news. The local news has commercials focused on an audience in or near the region it is being broadcasted so local businesses can get their advertisements out. However, national news such as CNN and Fox News have huge audiences allowing big companies to advertise their products or services. The local commercials focus on the community and region that the product or service is in while the national commercials focus on everybody because the companies are so big that a majority of the people have access to the product or service.

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